Cocoshine Mini Whitening Toothpaste

Believe it: up to 2 shades whiter in 1 week of brushing. 

From the oral-care-obsessed dentist who designed award-winning Cocofloss, new Cocoshine Toothpaste is a multi-tasking, naturally whitening toothpaste packed with a high 3% concentration of biomimetic nano-hydroxyapatite (n-HA) that's 2x more effective at remineralizing.* Ideal for patients looking for a nontoxic fluoride alternative, n-HA penetrates below the surface to rebuild enamel, repair sensitivity, balance the microbiome, and restore a bright, radiant shine, all with blissfully clean yet scientifically proven ingredients. 

  • What it is: A dentist-designed, clean-ingredient, 4-in-1 toothpaste.
  • Size: TSA-friendly net wt 0.5 oz (14.2g)
  • The proof: Whitens teeth up to 2 shades in 1 week of brushing.** Rebuilds enamel 2x faster.* Reduced sensitivity in 2 minutes of brushing. 
  • Powered by Nano-hydroxyapatite (n-HA). A nontoxic bioactive in a super-effective rod shape. Our high 3% concentration formula boasts double the remineralization efficacy.* 
  • Remineralizes enamel. n-HA particles bond with the enamel and dentin of teeth, filling in small holes to remineralize, restore, and strengthen the structure of teeth. 
  • Repairs sensitivity. n-HA is clinically proven to treat sensitivity by blocking dentinal tubules. 
  • Safely whitens teeth. n-HA improves enamel luster by creating a smoother, shinier surface without the use of peroxide or coarse abrasives. 
  • Proven ingredients. Like pH-buffering baking soda, antibacterial xylitol and coconut oil, gum-soothing aloe vera, and gently-polishing silica.
  • Delightfully clean. No sulfates, parabens, propylene glycol, triclosan, peroxide, artificial dyes, or artificial sweeteners. Non-GMO. Vegan and cruelty-free.
  • Safe to swallow. Fluoride-free and thoughtfully chosen ingredients make this toothpaste a smart choice for all ages. Vegan and cruelty-free.
  • Cleans up our coasts. Tube partly made with recycled ocean-bound plastic from Oceanworks®. Recycle it with Pact when you're done!
  • View full ingredients list.
*in vitro assessment of Cocoshine Toothpaste with 3% n-HA concentration demonstrated significantly greater efficacy (~2x) in remineralization of the enamel substrate compared to 2.5% n-HA toothpaste samples.
**After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades.
    Choose Flavor
    Cocoshine Mini Whitening Toothpaste
    Whitens Enamel
    Cocoshine Mini Whitening Toothpaste
    Repairs Sensitivity
    Cocoshine Mini Whitening Toothpaste
    Restores Enamel
    Cocoshine Mini Whitening Toothpaste
    Powered by n-HA

    All About Cocoshine

    WHY N-HA?
    Dr. Chrystle Cu wanted to create a toothpaste for her patients seeking a more natural alternative to fluoride. And it was vital that it had the same proven efficacy as fluoride. Enter n-HA (nano-hydroxyapatite), a mineral made from the same mineral found in your teeth. Your enamel is 97% hydroxyapatite, a crystallized mineral combo of calcium and phosphate, and your dentin is 70% hydroxyapatite. Because n-HA is microscopic, it deeply fills mini potholes in your enamel, literally remineralizing your teeth. This means that when you use n-HA, you’re not just coating your smile, you’re bolstering its strength from within.