20 Cocoshine Whitening Toothpaste

From the oral-care-obsessed dentist who designed award-winning Cocofloss, Cocoshine Whitening Toothpaste is a multi-tasking, naturally whitening toothpaste packed with ~20% nanoXIM CarePaste, one of the highest concentrations in the market. Ideal for patients looking for a nontoxic fluoride alternative, n-HA penetrates below the surface to help rebuild enamel, repair sensitivity, and smooth surface enamel for a whiter, more reflective shine. All achieved with blissfully clean yet scientifically proven ingredients.


  • What it is: A dentist-designed, clean-ingredient, 3-in-1 toothpaste.
  • What you get: 20 Cocoshine Whitening Toothpaste (Full Mix comes with 10 each of both flavors)
  • Size: TSA-friendly net wt 3.4 oz (96.4g)
  • The proof: Whitens teeth up to 2 VITA shades in 1 week of brushing.** pH 8 encourages natural remineralization. Reduced sensitivity in 2 minutes of brushing.
  • Powered by nanoXIM. Contains ~20% nanoXIM CarePaste, a water-based solution with 3% nano-hydroxyapatite (nHA) evenly dispersed throughout. It's one of the highest concentrations of any toothpaste.
  • Certified safe. Our nHA provider, Fluidinova, is the first to get approval from the European Scientific Committee on Consumer Safety (SCCS) for their version of nHA in oral care.
  • ~25% smaller particles. Our nHA is ~25x smaller than required to adhere to enamel so they can effectively fill in surface imperfections and dentinal tubes/
  • Proven ingredients. Like pH-buffering baking soda, antibacterial xylitol and coconut oil, gum-soothing aloe vera, and gently-polishing silica.
  • Delightfully clean. No sulfates, parabens, propylene glycol, triclosan, peroxide, artificial dyes, or artificial sweeteners. Non-GMO. Vegan and cruelty-free.
  • Safe to swallow. Fluoride-free and thoughtfully chosen ingredients make this toothpaste a smart choice for all ages. Vegan and cruelty-free.
  • Cleans up our coasts. Tube partly made with ~46% recycled ocean-bound plastic from Oceanworks®. Recycle it with Pact when you're done!
  • View full ingredients list. 



*in vitro assessment of Cocoshine Toothpaste with 3% n-HA concentration demonstrated significantly greater efficacy (~2x) in remineralization of the enamel substrate compared to 2.5% n-HA toothpaste samples. **After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades.

Choose Flavor
20 Cocoshine Whitening Toothpaste
Whitens Enamel
20 Cocoshine Whitening Toothpaste
Repairs Sensitivity
20 Cocoshine Whitening Toothpaste
Restores Enamel
20 Cocoshine Whitening Toothpaste
Powered by n-HA

All About Cocoshine

Dr. Chrystle Cu wanted to create a toothpaste for her patients seeking a more natural alternative to fluoride. And it was vital that it had the same proven efficacy as fluoride. Enter n-HA (nano-hydroxyapatite), a mineral made from the same mineral found in your teeth. Your enamel is 97% hydroxyapatite, a crystallized mineral combo of calcium and phosphate, and your dentin is 70% hydroxyapatite. Because n-HA is microscopic, it deeply fills mini potholes in your enamel, literally remineralizing your teeth. This means that when you use n-HA, you’re not just coating your smile, you’re bolstering its strength from within.